When you're creating your report membership site or video course, you need to realize that race is not going to last forever. What I mean is that for example, if you show how to use has some piece of software like Camtasia Studio or use a particular website such as Facebook or Google, that information is going to become out of date after a year or two.
What you are going to want to do is approximately every one year, look at your top selling information products and update them or recreate them. Look at what people are asking, what the demand is, and what kind of products your competitors are teaching about. And when your products get out of date or you get bored, you can easily go back and improve that race.
There is nothing at all wrong with taking one of your reports or membership sites and adding a Version 2.0 at the end, and scheduling a day or a week where you simply go through and create brand new videos making the content up to date.
For example, I might have a course teaching how to use webinars, and in the course of a year I might think of a few ways to simplify the process I might find a new technical or on how to use webinars. So what I might do is create a brand new version of the race. I might keep the curriculum the same, I might add or remove a couple of modules, but I will re-record those sessions that I had previously created.
Something I recommend that you do is increase the price and sell this new course for a higher price than the previous race and offer some kind of an upgrade fee for people from - for example, Version 1.0 to now upgrade to Version 2.0. If you use a membership site, you can keep this very easily organized using levels.
What you should also do is look at what people are buying since you released your race. Maybe it's time to promote the old race or promote the course and use that promotion, use that new money coming in as an excuse to create the new updated version of your race.
Finally, there's nothing at all wrong with retiring in race, or taking it off the market if it's not selling. For example, you might have a race about Facebook and Social Media, you'll realize that purpose for some reason or another your interest does not bind in teaching Facebook or Social Media so instead of updating this race after a couple of years, you will take it off the market and simplify your life and simplify your business.
Robert Plank wants to show you how to create a book report or training course out of thin air at http://www.makeaproduct.com/.
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